Five Rules For Bringing Your Real-Life Business Into Second Life
1. Engage
When doing business in Second Life, you can't just lecture people
with your marketing message. You have to connect with them. Engage.
2. Add Value To Second Life's Communities
Businesses succeed in Second Life when they hold events and drive
traffic to their Second Life efforts.
3. Don't Believe The Backlash
Don't think of Second Life as a mass-market medium for a global
campaign. Think of it as a collection of a half-million potential
customers and influencers.
4. Be Smart About Keeping Out Trouble-Makers
Second Life has gain the reputation of being a wasteland of freaks
and perverts. Companies can distance themselves from inappropriate
behavior by taking a leadership position in their own area, and
setting a civilized and civil tone.
5. Think Of Second Life As Beta Technology
Second Life is still a niche activity. Using Second Life today is a
lot like using the Web in 1993-94: buggy, slow, and lacking in
features. But we could all see the potential.

source: InformationWeek

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The Benefits of Branding Within Second Life

Virtual worlds can provide a casual environment for:

1. Engagement and customer feedback
2. Market research and focus groups
3. PR/media buzz
4. Furthering existing customer relationships and creating new ones
5. Contextualizing peer-to-peer and group interaction
6. User-driven innovation
7. Deepening relationships

source: The Virtual Brand Footprint: The Marketing Opportunity in Second Life

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Branding Within Second Life: challenges and solutions

1. Understanding the culture of virtual worlds -> If you love it, let
it go: Brands that let users create, win.
2. Learning curve -> Companies need to make experiences in Second
Life friendly.
3. Working with a growing medium -> Plan marketing activities in
coordination with technology
4. Believe it or not, you have to promote it! -> Convert your own for
richer brand experience

source: The Virtual Brand Footprint: The Marketing Opportunity in
Second Life

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